Carstensz
Branding
Carstensz
Crafted a bold brand identity for Carstensz, a cutting-edge AI startup, establishing their visual presence in the competitive tech industry.
250%
Increase in Investor Interest
220%
Growth in Website Traffic
92%
Brand Recall Rate
150%
More Enterprise Inquiries
Project Overview
The Challenge
Carstensz was entering the crowded AI/ML space and needed a brand identity that would differentiate them from competitors while conveying innovation, trust, and technical sophistication. They had no existing visual identity and needed to establish credibility with both investors and enterprise clients.
Our Solution
We developed a forward-thinking brand identity system featuring geometric shapes, gradient accents, and a modern tech aesthetic. The design system balances cutting-edge innovation with professional trustworthiness, perfect for positioning them as thought leaders in the AI space.
Design Process
Researched competitor branding in the AI/ML space to identify differentiation opportunities. Conducted stakeholder workshops to define brand personality and values. Created multiple logo concepts exploring abstract AI/neural network themes. Developed comprehensive brand guidelines covering logo usage, color system, typography, iconography, and brand voice.
Project Info
Client:
Carstensz
Industry:
Artificial Intelligence & Technology
Timeline:
6 Weeks
Team:
3 People
Services:
Brand Identity, Logo Design, Brand Strategy, Visual Guidelines
Technologies Used
Affinity Design, Figma
Visual Showcase
